Better On Me Than Your Boyfriend
Following the unveil of the PUMA x TRAPSTAR White Noise teaser collection in June 2016, PUMA is excited to reveal the first official drop of their collaboration with London based street label TRAPSTAR. The PUMA x TRAPSTAR capsule teams a premium football aesthetic with fearless street style. TRAPSTAR began with Mikey Trapstar and his crew making custom tees for their mates. Their bold, graphic t-shirts, hoodies, tough leather biker jackets and LDN-repping caps have become a firm favourite among the likes of Rihanna, Rita Ora, Iggy Azalea, A$AP Rocky and Cara Delevingne. The capsule includes a high contrast camo Savannah Jacket (R3 399), a lightly padded tonal camo Bib (R2 199), a Football Tee (R1 399) and a selection of tees (R799). While footwear sees the return of an old favourite, the Suede in black or red (R1 799). Product will be available from August 2016 at PUMA Select stores, X-Trend stores, Cop Capital, Shelflife and Madaiza
For Autumn-Winter ’16, Global Sports Brand PUMA launches a collaborative collection with London- based lifestyle label, Trapstar. Teased in June with an exclusive PUMA Disc Blaze drop bearing the signature Trapstar “White Noise” graphic speckled sole, this season’s range includes footwear and apparel that combine street fashion, PUMA’s sports-inspired styles and the Trapstar crew’s passion for As far as Trapstar is concerned, there is a star trapped inside everyone. Forged from underground subculture, this London-based lifestyle brand – and its founders, Mike, Lee and Will – takes its influence from iconic cinema, photography, music, and contemporary art. Transcending the ethos of the brand through designs that follow true inspiration, not trends. Teaming up with PUMA, they remix their vision of streetwear inspired pieces with PUMA’s iconic sports silhouettes. Bold red hues, subtly contrasting details, and athletic elements update familiar designs while giving an edge to fresh apparel. In the mix we have the return of court favorites, the Suedes (R1 799) though in a more simplistic approach, bearing the co-branded logo.
The collection’s apparel, which is a mix of jackets, tops and bottoms, sees a continuation of Trapstar’s underground routes crossing over with PUMA’s sportswear innovation. PUMA x Trapstar Savannah (R3 399) is a breathable athletic style of jacket that stands out as a must have piece. The original jacket has been reinvented with a premium football twist complete with transfer accents that are applied and laser cut for a bold effect. This makes the style not only breathable; it also ties it in to its functional origins. The hero jacket is available in a high contrast camo print, giving this essential city- exploring piece the Trapstar edge that when combined with the PUMA x Trapstar footwear, creates a strong streetwear inspired look. Teaming a classic football kit with fearless street style, The PUMA x Trapstar Bib (R2 199) is a lightly padded vest that echoes the Trapstar identity with its The PUMA x Trapstar collection will be is available from August at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg, X-Trend stores, Cop Capital, Shelflife and Madaiza.
TRAPSTAR LONDON - Founded by Mike, Lee and Will, Trapstar is a London conceived streetwear lifestyle clothing brand that believes there is a star trapped with in everyone. Trapstar was created from underground inner city sub culture. Influenced by iconic cinema, photography, music and contemporary art all the way to military references. Trapstar remains true by not following the cliches and regulations of fashion. The brand has become an ambassador/spokesman for the new era of forward thinking creative minds. Known to transcend the ethos of the brand through themed collections which come in the form of clothing. But is also heavily related to music, photography and art. Check them out here.
Photography by Sean Williams