Global online retailer boohoo.com is delighted to announce an exciting collaboration with model and digital influencer Jordyn Woods.
Jordyn Woods, a rising pop culture star, will be making her first venture into fashion design by joining forces with boohoo.com for an exclusive collaboration that will debut this fall.
The collaboration with boohoo.com will see Jordyn Woods design two special collections for autumn and holiday that will cater to girls of all shapes and sizes from 2 – 22. The collections will include party dresses, matching separates, oversized sweaters, denim and outerwear inspired by her distinctive contemporary style.
'We are thrilled to be collaborating with Jordyn Woods and to be the first fashion brand to work with her in this way; she is an ideal boohoo.com girl and our customers love her energy and style. As an inclusive brand, boohoo.com is determined to create fashionable products for young girls of all sizes and continue to encourage body positivity. The synergy between cultural influencers and fashion grows stronger daily and at boohoo.com, we are excited to help further bridge this gap and bring some amazing fashion to all of our customers at very affordable prices. “Carol Kane & Mahmud Kamani” CEOs - boohoo.com
This has been an incredible opportunity to design a collection that embraces all body types. There were points in my life growing up when I wanted to dress like other girls my age, but I couldn't find clothes in my size that were as cute as theirs. With boohoo.com, I have been supported and encouraged to create something that all women can have access to and that I am proud of. “Jordyn Woods”
To cut through the US market, e-commerce powerhouse boohoo.com launched its first US campaign “we are USA” last year to drive brand awareness in the US. The partnership with Jordyn Woods is a fitting complement to boohoo.com’s robust marketing bid for the US market. With sights set on global domination, the US market is now one of the biggest for the retailer with incredible year on year growth.
The fall collection launches September 2016 on boohoo.com.